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MWC 2025 Insights: AI-Driven Innovation, Private Networks, and Service Layering

MWC 2025 Recap

By John Shelnutt, President and CEO of Fortress Solutions

Bringing together 109,000 attendees from 205 countries, MWC 2025 in Barcelona showcased the latest telecom innovations and hosted discussions shaping the industry’s future. This article highlights key trends and takeaways from the event, including AI-driven advancements in network management and the evolution of private networking amid dynamic market conditions. It also explores the increasing popularity of service layering to expand connectivity options and unlock new revenue opportunities, along with the ongoing transition from legacy distributed telephone switch infrastructure to modern, centralized software-based solutions.

AI-Driven Innovation in Network Management

AI and ML were everywhere at MWC 2025, driving automation, decision-making, and operational efficiency across industries. On display were significant advancements in Generative AI and large language models (LLMs), the latter bolstering AI’s ability to rapidly analyze complex datasets, generate predictive insights, and automate decision-making at scale. Also showcased were next-generation neural networks capable of processing multi-modal data, enabling AI systems to interpret text, images, and real-time sensor inputs with greater accuracy and contextual awareness.

At Fortress Solutions, we are working to integrate these new technologies into our solutions stack. By doing so, we can strategically leverage AI to optimize telecom network maintenance, extend functionality, and cost-effectively support new applications. Instead of abruptly retiring legacy networks, AI-driven solutions have the potential to significantly streamline operations, reduce costs, and drive continuous innovation.

For example, AI-powered ATS tools can help technicians identify root causes, analyze historical logs and diagnostic patterns, and generate predictive insights to rapidly resolve complex network issues. By integrating historic and real-time analytics, these tools will enable proactive maintenance, accelerate mean time to remediation (MTTR), and keep critical legacy components operational while supporting the phased deployment of new or refurbished network hardware and software. Notably, our Signature Repair teams already leverage AI tools and advanced ML algorithms to restore, test, and reintegrate refurbished components with precision, ensuring critical network infrastructure remains reliable.

AI-driven automation can also optimize inventory management by detecting supply chain risks before they affect service availability. As these capabilities evolve, new AI tools will further streamline our 360-degree Global Logistics return material authorization (RMA) process.

In back-office operations, AI will streamline demand forecasting and supply chain optimization, reducing manual workloads while improving efficiency and scalability. Lastly, AI-driven automation is poised to accelerate regulatory reporting and compliance validation, enabling our customers to meet evolving industry standards with minimal overhead.

The Intersection of Private Networking and Dynamic Market Conditions

Two key intersection points stood out for Fortress Solutions at MWC 2025: private networking growth and dynamic market conditions. Many keynote speakers and conference attendees described 2025 as the year private networking will move beyond planning into real-world deployment.

Unsurprisingly, private networking is no longer limited to private 5G, as enterprises adopt fixed wireless, fiber, and hybrid architectures. Discussions at MWC highlighted fixed wireless growth opportunities for private networks, particularly in the U.S. and Canada, where enterprises and service providers seek cost-effective, flexible connectivity.

As private networking evolves, OEMs will require partnerships with managed service providers (MSPs) and system integrators (SIs) to oversee private networking projects, particularly if they lack in-field 5G expertise. As a strategic planning partner, SI, and MSP in private 5G wireless deployments, Fortress Solutions is well positioned at the forefront of this market trend. Our role extends well beyond design, staging, and deployment to include long-term network management, monitoring, and maintenance of radios, access points (APs), switches, routers, and servers.

The second major intersection point is global economic uncertainty, particularly surrounding reciprocal tariffs and evolving trade policies. These dynamic market conditions are prompting businesses to reevaluate spending and prioritize operational efficiencies. At MWC 2025, our FortressONE approach—cost-effectively customizing solutions to meet specific customer requirements—resonated strongly with telecom companies seeking to convert open-ended variable costs into fixed or scalable, pay-as-you-go models.

Service Layering: Expanding Connectivity and Unlocking Market Opportunities

Service layering was another key trend at MWC 2025, with operators describing how they integrated multiple connectivity technologies to expand coverage, optimize performance, and unlock new revenue opportunities.

For example, network operators are deploying private 5G alongside existing Distributed Antenna Systems (DAS) infrastructure to improve in-building and campus-wide coverage. This integration enables service providers to introduce managed private networks, bolster indoor 5G connectivity, and cost-effectively support mission-critical enterprise applications.

Similarly, satellite providers are integrating Fixed Wireless Access (FWA) into their service offerings to create hybrid connectivity solutions that seamlessly bridge terrestrial and satellite networks. By deploying FWA infrastructure—such as monopoles or small cells—within residential and enterprise areas, satellite operators can more effectively deliver value-added connectivity solutions in urban and suburban environments.

Notably, proposed changes to the Broadband Equity, Access, and Deployment (BEAD) program could further expand funding eligibility to include FWA and satellite technologies, reinforcing service layering as a scalable strategy for nationwide broadband expansion.

Modernizing Legacy Telephone Switch Infrastructure

Lastly, discussions at MWC 2025 on telecom infrastructure modernization highlighted an ongoing shift—legacy telephone switches, many in operation for over 30 years, are gradually reaching end-of-life. Telecom companies are retiring these distributed, hardware-intensive systems, such as 5ESS and DMS-100, replacing them with centralized, software-driven call control platforms connected to gateways and virtualized infrastructure. By centralizing call processing in server-based environments, service providers reduce physical space requirements, lower power consumption, and streamline network management.

Fortress Solutions actively supports these migration efforts. With decades of expertise in legacy system transitions, we provide skilled personnel for on-site hardware decommissioning and migration services, ensuring a seamless transition to next-generation network architectures.

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Fortress Solutions Dan Lakey CRO
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Dan Lakey

CRO

Dan was appoined Chief Revenue Officer (CRO) in 2024 and leads revenue strategy that will strengthen Fortress’ position as a trusted partner for complex global logistics, signature repair, advanced technical support, field services, and more.

Dan joined Fortress Solutions in 2021 as Sr. Vice President of 5G Sales and Business Development. In this role Dan led Fortress Solutions’ product and go-tomarket strategies for new marketing including private mobile/fixed networks and enterprise markets. Dan also further established new solutions and services for Fortress including systems engineering, field services, OEM operations outsourcing, network monitoring and support. 

Dan has over 30 years of experience that has been dedicated entirely to the telecommunication industry holding titles from Engineer for Verizon/NYNEX to Americas Sales Leader at VMWare/GENBAND, and Media & Entertainment Market Leader at HPE.

Dan is an offspring of New England, where he continue his fanatical support of all Boston sports. For the past 21 years Dan has been a proud resident of North Dallas with his wife Laura or 36 years. Dan and Laura spend their leisure time on the lake in East Texas spoiling their grandon Townsend and proudly wayching their adult sons navigate all life has for them to experience.

Ed Chan Fortress Solutions Board of Directors
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Ed Chan

Board Member

Mr. Chan has a rich history in the telecom industry. He joined Crown Castle in January 2024 as Executive Vice President and Chief Information Officer (CIO), where he oversees the company’s data, digital, information security, and business support strategies including business transformation, HR/human capital management, facilities management, and corporate communications. 

Prior to this, Mr. Chan spent the majority of his career at Verizon, most recently serving as Senior Vice President and Chief Technology Officer (CTO). In this capacity he was responsible for Verizon’s technology strategy, product development, network planning, capital planning, and systems and maintenance engineering. 

Before his role as CTO, Mr. Chan served as Chief Network Engineering Officer, where he oversaw technology architecture, infrastructure planning, and network implementation and operations. 

Mr. Chan holds a Bachelor of Science in Electrical Engineering from Rutgers University and a Master of Science in Engineering in Management of Technology from the University of Pennsylvania.

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Doug Moore

Advisory Board Member

Mr. Moore is a strategic technology, finance, and operations leader with more than 35 years of experience in the information communication technology (ICT) industry. He possesses a broad understanding of and insight into ICT trends, evolving technologies, and business strategies. 

Mr. Moore recently retired as President and CEO of Fujitsu North America, Inc., and head of the Americas region where he oversaw Fujitsu’s digital services and communications technologies businesses in the U.S., Canada, Latin America, and the Caribbean. His previous work includes positions in sales, marketing, development, manufacturing, and engineering. 

Mr. Moore received his B.S in mechanical engineering from the University of Arizona and M.B.A. from Arizona State University. 

Mr. Moore is an enthusiastic supporter of STEM education and the growth of the digital economy. An avid outdoors person, he relishes all summer and winter sports. He is passionate about being a good steward of the environment. Along with his day jobs, he owns and operates a working cattle ranch in Texas.

Gowton Achaibar -Advisory Board Member
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Gowton Achaibar

Advisory Board Member

With more than 40 years of Telecom expertise, Mr. Achaibar started his career at AT&T Bell Laboratories in 1985 and has held different roles in the Telecom industry including CTO of GSM Operator Powertel (now part of T-Mobile), CEO of Ericsson India (2008 – 2011), COO of Ericsson North America, and Head of Dell Technologies Global Telecom Services Organization. 

Mr. Achaibar currently resides in Dallas, TX and serves on the boards of Connect5G, Cellsite Solutions, and ng-voice.

Tim Harden
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Tim Harden

Board Member

Mr. Harden has broad Communication Industry experience in a variety of leadership positions. He has contributed on a number of Boards and Advisory Boards focused on providing products and services in the Communication and Technology space in the last few years. He currently sits on the Boards of Fortress Communications, Athentix, and is Chairman of BE Networks, and is on the Advisory Board of Forward Edge-AI and CHI Studios Visibility Council.

He spent 33 years with AT&T in various operating executive positions. The last of which was President of AT&T’s Worldwide Supply Chain, a $68B operation with over 58K suppliers. These responsibilities also included management of the largest private fleet of trucks and cars in the U.S with over 95K vehicles.

A few of his previous areas of responsibility included President and CEO of AT&T West, an $18B operation of nearly 40,000 employees. President of network services for AT&T Southwest, President of Data and Network Services for SBC Operations.

He also gained broad telecommunications experience from a series of executive assignments within AT&T’s predecessor companies SBC and Pacific Telesis, including President of SBC Telecom, Inc., President and Chief Executive Officer of Pacific Telesis Business Systems, Chief Operating Officer of Pacific Bell’s Advanced Communications Network, and Senior VP – Network Engineering and Planning of SBC Data Services.

Harden started his career as an officer in the US Navy after his graduation from the US Naval Academy. Following his active duty service his first post Navy job was working for Caterpillar Tractor Company in Peoria, Illinois. Harden started his career in the Telecommunication Industry working for Pacific Bell as a cable maintenance supervisor in downtown San Francisco.

He is active in organizations that promote economic development, educational and youth activities. Additionally, he twice served as Chairman of the QuEST/TIA Forum ExecutiveBoard, managing the quality standard TL 9000 through 200+ companies worldwide. He is a former member of Supply Chain 50 representing the top Supply Chains in the U.S., and a member of Supply Chain World representing the top 200 Supply Chains worldwide.

Tim is an inductee in the National Football Foundation and College Hall of Fame as a scholar athlete. He currently serves on the board of directors for the San Francisco Chapter of this national organization. In 2007 he was named as a Distinguished American by this group for his efforts in support of their mission to promote and develop the qualities of leadership, sportsmanship, competitive zeal and the drive for academic excellence in America’s young people. This was only the 9th time this honor has been awarded in the 87 years history of the organization.

Harden is a retired Captain in the USN Reserve and a past Associate Professor at the University of Utah.

Mark Gergel
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Mark Gergel

Board Member

Mr. Gergel is a principal owner of the AirWay Group of companies where he has served as Chairman and Chief Financial Officer since its acquisition in 2018 (www.airway.com). In 2007, he cofounded the MNS Group which consisted of three operating companies providing wireless network engineering, distributed equipment, network installation and related field support services. In January 2024, the MNS Group was merged into AirWay.

The early years of his career were spent with Ernst & Young as a Certified Public Accountant. He then spent nine years in financial management and business development positions with Federal-Mogul Corporation (NYSE). From 1992 to 2000, he served as Chief Financial Officer of World Access, a NASDAQ traded company that grew from a $15 million break-even repair business to a highly profitable $250 million proprietary telecom equipment business during his tenure.

From 2001 to 2007, Mr. Gergel was Chief Financial Officer of Commnet Wireless, a network based provider of voice and data roaming services to rural U.S. markets. After five consecutive years of more than 125 percent growth in both revenue and earnings, Commnet Wireless merged with Atlantic Tele-Network (NASDAQ:ATNI) in 2005. From 2001 to 2005, he was also Chief Financial Officer of Commnet Supply, a wireless telecommunications equipment distributor that was sold to Telmar Network Technologies in 2004.

Mr. Gergel also currently serves as Chief Financial Officer of TAG Towers (“TAG”), a cellular tower business he cofounded in 2008. TAG builds, owns and manages multi-tenant communication towers in several states and in recent years has successfully monetized portions of its portfolio in transactions with large publicly held tower companies. He also was an early investor in Network Management Holdings (“NMS”) and held a Board Advisor position from 2012 to 2017. NMS built, owned and operated more than 450 towers in Colombia, Mexico and Nicaragua which were sold in a $75 million transaction in early 2017.

Mr. Gergel is a graduate of the University of Michigan where he earned his BBA degree.

Scott Mair
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Scott Mair

Board Member

Scott Mair led AT&T Network Engineering & Operations, overseeing 32K+ professionals and 40K contractors responsible for technology development, wireline and wireless network engineering, deployment and operations, business continuity and AT&T’s global leadership in the transition to software-defined networking (SDN) and a fiber-based fixed and 5G wireless broadband network.

Scott managed the company’s global network engineering, construction, operations, and network technology development. He also led research and development functions through AT&T’s Bell Labs and Intellectual Property group.

Joe O'Brien
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Joe O'Brien

Board Member

Joseph D. O’Brien III is the Chairman of the Board for Fortress Solutions. Since 2016, Mr. O’Brien has served as President and Chief Executive Officer of A.G. Hill Partners, a single-family office with diverse interests in real estate, energy, private equity and public securities. Mr. O’Brien also serves as Chairman of the Board for PureWest Energy, the largest natural gas producer in Wyoming, and Chairman of the Advisory Board for Americana Partners, an independent wealth advisory firm with offices in Houston, Austin, Midland and Dallas.

Previously, Mr. O’Brien was a Partner and Chief Operating Officer at Highside Capital, a multi-billion-dollar equity hedge fund in Dallas. He was also a Partner and Portfolio Manager at Petra Capital Partners, a private equity fund in Nashville, and he was a Vice President at Goldman Sachs in the private wealth management and prime brokerage divisions. He started his career as an investment banking associate at The Robinson-Humphrey Company in Atlanta. Mr. O’Brien graduated from the University of Virginia’s McIntire School of Commerce in 1986 and earned his MBA from Harvard in 1992.

Jeff Peterson
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Jeff Peterson

Board Member

Jeff Peterson serves as managing director of A. G. Hill Partners, a Dallas-based single-family office, where he oversees the family’s private equity portfolio and serves on the investment committee. Prior to joining A. G. Hill Partners, he served as President & CEO of The Whitmore Manufacturing Company, a specialty lubricants and coatings company, and as an executive officer of Capital Southwest Corporation, a publicly-traded investment company recognized by Forbes as being one of America’s 100 Most Trustworthy Companies.

Mr. Peterson has extensive board and executive management experience, having served in this capacity for over thirty private and public companies, industry associations and nonprofit companies. He is the founder and President of Family Investment Group, an exclusive organization that facilitates connections within large family offices. He received a BBA from the University of Texas at Austin and an MBA with Distinction from Cornell University.

Josh Orender — Chief Revenue Officer
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Josh Orender

Chief Revenue Officer

With more than 25 years of experience in the telecommunications industry, Josh has extensive knowledge of supply chain economics and telecommunication service activation and support. Josh has been recognized for his continued success in strategic analysis of product portfolios and development of support programs for diverse customer bases including enterprise, utilities, manufactures and device providers.

Jim Smith — Vice President, Fortress Solutions
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Jim Smith

Vice President, Fortress Solutions

With 25 years of experience in the communications industry, Jim has been at the cutting edge of next-generation technologies and services and has enabled organizations to execute on transformative growth programs. Jim holds a passion for developing new markets and connecting with customers and partners to fuel their product and service deployments, enabling them to win in a competitive landscape.

David Earnshaw
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David Earnshaw

Controller

David Earnshaw has more than 25 years’ experience at the controllership level. David first joined Fortress Solutions in June 2021 as the Controller overseeing day-to-day accounting operations and banking activities. Prior to joining Fortress Solutions, David was the Chief Financial Officer for Workwear Safety Shoes. David has a diversified industry background including distribution, manufacturing, senior living, services, staffing, telecommunications, and transportation.

David is a Texas Licensed Certified Public Accountant and earned a bachelor’s degree in accounting from Texas A&M University.

Morgan Brown
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Morgan Brown

Sr. Marketing Manager

Morgan Brown brings over 10 years of dynamic experience in strategic marketing and brand management to our team. As the Sr. Marketing Manager, Morgan spearheads innovative campaigns and initiatives that drive brand awareness, engagement and growth. Morgan has a diversified marketing background, previously working in HR / payroll and security industries. Morgan has an extensive history with all facets of marketing, with a deep dive into Demand Generation.

Morgan earned a bachelor’s degree in both Marketing and Fine Arts from The University of Texas at Dallas as well as a Master’s degree in Marketing from The University of Texas at Dallas. Outside of her professional endeavors, Morgan enjoys spending time with her family including her husband and three young kids!

Rick Brown — VP, Service Delivery
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Rick Brown

VP, Service Delivery

Rick Brown is based in Atlanta, GA and joined Fortress Solutions in 2021 after 20+ years in the telecom industry. As Vice President, Service Delivery at Fortress Solutions he is working to continue building the growth of services and solutions we offer while overseeing our NOC, CTAC, Hosted Managed Services, Drone Operations, Logistics, Project Management and Data Center Engineering.

Prior to joining Fortress Solutions Rick had a wide range of experience within AT&T that spanned both wireline and wireless technologies. He held many management positions that included financial and technical support teams as well as contract management and negotiations. His unique blend of software and hardware experience coupled with successful team leadership gives him a unique outlook and vision for how to create growth and processes for success.

Rick and and his wife, Angela, have been married for 25 years and they have three children. He holds a Bachelor of Business Administration degree from Oglethorpe University.

George O'Brien — VP, Engineering
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George O'Brien

VP, Engineering

George is an accomplished engineering leader with a record of successfully developing new products in the telecommunications and semiconductor industries, Prior to joining Fortress, George was an initial employee of GENBAND working in system design and hardware development of telecom products, eventually assuming responsibility for software development and technical support of the G6 voice gateway in addition to hardware engineering across GENBAND’s legacy telecom portfolio acquired from Nortel.

Prior to GENBAND, George worked for 17 years at Motorola Semiconductor and ST Microelectronics in various design, product engineering, and product management roles with memory and telecommunications semiconductor products.

George holds BSEE and MSE degrees from the University of Texas at Austin.

Joe Uhr — Sr. VP, Business Excellence
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Joe Uhr

Sr. VP, Business Excellence

Prior to joining Fortress Solutions, Mr. Uhr held various leadership roles within the OEM and contract manufacturing industries. As an initial employee at GENBAND, Mr. Uhr led the dual supplier strategy for the company, which included qualifying and managing all contract manufacturing, printed circuit board suppliers and fabricated sheet metal suppliers. More recently, Mr. Uhr led GENBAND’s Corporate Quality Systems Group. Prior to GENBAND, Mr. Uhr held Supplier Management and Quality Management roles at Tyco Electronics and AMP Packaging Systems, suppliers of mid plane and chassis enclosures to OEMs in multiple markets.

Mr. Uhr has been an active member of the QuEST Forum, helping shape the future of the TL 9000 Quality Management System requirements and measurements handbooks.

Laura Maddox — VP, Human Resources
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Laura Maddox

VP, People, Culture, and Operations Support

Laura Maddox is Vice President of Human Resources. Mrs. Maddox joined Fortress Solutions as Human Resources Director through its acquisition of Restor Telecom in 2015, where she had been leading the Human Resources team and processes for the previous five years. She served as Vice President & General Manager of Operations & Administration at Fortress from 2018 – 2022.

During her time at Fortress, Mrs. Maddox has created strategy, policies and communications for vital programs as well as aligned resources to meet productivity and revenue targets while maintaining customer commitment levels. She has been key in the retention of a high-performing workforce via employee engagement, human capital initiatives, and career path development.

Prior to her previous Operations leadership role, Mrs. Maddox held a 22+ year career, bringing experience in both generalist and specialist roles from start-up companies to Fortune 50 corporations and across industries that include staffing, manufacturing, healthcare, and technology.

Mrs. Maddox earned a Bachelor of Arts degree in Communications from Southwestern University. She is based in central Florida along with her husband and two children.

Scott Bowman — Chief Revenue Officer
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Scott Bowman

Chief Revenue Officer

Mr. Bowman is an accomplished Sales Executive and General Manager with extensive experience in the Information Technology industry.

Most recently, Mr. Bowman was responsible for all North America sales, including all routes to market, for Sungard Availability Services. Before Sungard, Scott ran North America Storage sales for IBM and was previously Vice President (East Division) at Hitachi Data Systems.

Mr. Bowman was previously a long-standing board member for Run the Race Foundation.

Scott has continually exceeded revenue and profit & loss expectations while consistently building high performance sales / go to market teams to drive profitable growth especially through times of significant change.

Mr. Bowman is a proud alumnus of The Ohio State University, BSBA double major Marketing / Transportation & Logistics. Mr. Bowman lives in McKinney, TX with his wife and two children.

Jared Slack — Chief Financial Officer
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Jared Slack

Chief Financial Officer

Jared Slack has more than 15 years’ experience in various accounting and finance roles including auditing, consulting, financial planning & analysis, controllership, and executive leadership. Mr. Slack first joined Fortress Solutions in May 2021 as the Vice President, Finance, leading all accounting and finance functions and as a member of the executive leadership team. Prior to joining Fortress Solutions, Mr. Slack was the internal Director of Finance for Riveron Consulting, a PE owned, high-growth professional services company. Previously, Jared held several roles at Presbyterian Communities & Services (now Forefront Living), a non-profit senior living and hospice provider, as the Director of Finance and then the Corporate Controller. In addition, Mr. Slack has 10 years of client-service experience, serving a wide range of industries, providing audit and consulting services during his time with Deloitte, Greystone, and Riveron.

Jared is a Texas Licensed Certified Public Accountant, earned a Bachelors degree in Accounting and a Masters degree in Finance from Texas A&M University, graduating Magna Cum Laude with Business Honors.

John Shelnutt — CEO, President, and Board Member of Fortress Solutions
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John Shelnutt

CEO, President, and Board Member of Fortress Solutions

A growth-oriented leader managing businesses of over $2.5B per year by building teams of sales, engineering, and services professionals with a lifetime achievement of over $35B+ in net new revenue. Success built on inclusion and diversity, ability to anticipate and act on trends in supporting customer business priorities with actionable plans. Strong belief in teamwork, mentoring, and forward thinking by being challenged and accepting challenges.

Mr. Shelnutt previously was an executive at start up Blue Danube Systems (BDS), acquired by NEC that designs intelligent wireless access solutions. BDS was backed by Sequoia Capital, SilverLake, Stanford University, and AT&T.

Prior to joining BDS, Mr. Shelnutt served as the leader of Mobility for Cisco’s Service Provider group, providing mobility connections and infrastructure through platforms, software, analytics, and services to large-scale telecommunications companies. He also led the strategy and managed the P&L for Cisco’s largest customer generating up to $3B in annual sales. At the CEO’s request, he co-led with the Cisco CTO a cross functional team in examining the strategy and investment balance of purpose-built ASICS vs. open NFV.

Before Cisco, Mr. Shelnutt spent 13 years at Alcatel (now part of Nokia). During this time, he was responsible for developing new markets for service providers in mobility, access, optical, SS7, analytics, switching and routing products with innovative technology and go to market strategies resulting in over $15B of new revenue. At Alcatel, he was point for their DSL business success and served on the Board of the DSL Forum (now Broadband Forum). At the CEO request, he created and led a cross functional team called the IP Advocates with the outcome of creating an IP entry strategy that led to the TiMetra acquisition.

Mr. Shelnutt has also served on various boards within the telecommunications industry including the QuEST Forum, ATIS, Broadband Forum and was an advisor to Tech Titans of Dallas, Texas, and the City of New York Public Schools Technology group. He currently sits on the Board of Directors of ADDvantage Technologies (NASDAQ – AEY) and the Board of Trustees of his alma mater, Oglethorpe University in Atlanta, GA. With a passion for inclusion and diversity, Oglethorpe is excelling at offering students of broad backgrounds a small private school education in a big busy city.

Mr. Shelnutt lives in McKinney, TX with his wife, Kim, of 36 years. They have two married children and two spoiled granddaughters.

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